Tune that beer! Listening to the pitch of beer

We report two experiments designed to assess the way in which people associate the flavor of beer with auditory pitch. Participants chose the pitch that best matched the flavor of a Belgian beer. In Experiment 1, the participants rated 3 beers using a narrow range of pitch choices (50-500Hz), thus s...

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Κύριοι συγγραφείς: Reinoso Carvalho, F, Wang, Q, De Causmaecker, B, Steenhaut, K, Van Ee, R, Spence, C
Μορφή: Journal article
Έκδοση: MDPI 2016
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author Reinoso Carvalho, F
Wang, Q
De Causmaecker, B
Steenhaut, K
Van Ee, R
Spence, C
author_facet Reinoso Carvalho, F
Wang, Q
De Causmaecker, B
Steenhaut, K
Van Ee, R
Spence, C
author_sort Reinoso Carvalho, F
collection OXFORD
description We report two experiments designed to assess the way in which people associate the flavor of beer with auditory pitch. Participants chose the pitch that best matched the flavor of a Belgian beer. In Experiment 1, the participants rated 3 beers using a narrow range of pitch choices (50-500Hz), thus showing that the beers were all rated around the same pitch (Mean=232Hz, SD=136Hz). In Experiment 2, a wider range of pitch choices (50-1500Hz), along with the addition of a much sweeter beer, demonstrated that participants matched beers having differing flavor profiles with different pitch ranges. In this case, a dry-light-bitter beer was matched with a significantly lower pitch, when compared to a much sweeter one that was matched at a significantly higher pitch. These results demonstrate that distinct differences in flavor lead to distinctly-different pitch matches.
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spelling oxford-uuid:9a4c453c-10ff-45fa-9c83-d14760d6107b2022-03-27T00:20:24ZTune that beer! Listening to the pitch of beerJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:9a4c453c-10ff-45fa-9c83-d14760d6107bSymplectic Elements at OxfordMDPI2016Reinoso Carvalho, FWang, QDe Causmaecker, BSteenhaut, KVan Ee, RSpence, CWe report two experiments designed to assess the way in which people associate the flavor of beer with auditory pitch. Participants chose the pitch that best matched the flavor of a Belgian beer. In Experiment 1, the participants rated 3 beers using a narrow range of pitch choices (50-500Hz), thus showing that the beers were all rated around the same pitch (Mean=232Hz, SD=136Hz). In Experiment 2, a wider range of pitch choices (50-1500Hz), along with the addition of a much sweeter beer, demonstrated that participants matched beers having differing flavor profiles with different pitch ranges. In this case, a dry-light-bitter beer was matched with a significantly lower pitch, when compared to a much sweeter one that was matched at a significantly higher pitch. These results demonstrate that distinct differences in flavor lead to distinctly-different pitch matches.
spellingShingle Reinoso Carvalho, F
Wang, Q
De Causmaecker, B
Steenhaut, K
Van Ee, R
Spence, C
Tune that beer! Listening to the pitch of beer
title Tune that beer! Listening to the pitch of beer
title_full Tune that beer! Listening to the pitch of beer
title_fullStr Tune that beer! Listening to the pitch of beer
title_full_unstemmed Tune that beer! Listening to the pitch of beer
title_short Tune that beer! Listening to the pitch of beer
title_sort tune that beer listening to the pitch of beer
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