Scooty girls are safe girls: risk, respectability and brand assemblages in urban India
Advancing an emergent scholarship on brands as having spatial and scalar effects, this paper examines the brand as an assemblage. In doing so, it focuses on youth engagement with the brandedness of motorbikes in the South Indian city of Chennai to examine in particular how brand assemblages shape ge...
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| Format: | Journal article |
| Language: | English |
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Routledge
2020
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