Fair Trade New Product Development
Recently, there has been a significant increase in the market for fair trade products. However, there is a discrepancy between the stated purchase intention of consumers and their actual purchase behaviour with respect to fair trade. This article takes an operational and strategic view of this issue...
| Príomhchruthaitheoir: | |
|---|---|
| Formáid: | Journal article |
| Foilsithe / Cruthaithe: |
2004
|