Mood, Awareness, and Product Evaluation
This study investigated the effects of mood on product evaluation. Subjects were asked to evaluate the stereo speakers on which they heard music that induced either a good or a bad mood. Subjects' awareness of the music as the source of their mood was manipulated to be high or low. The results...
| Main Authors: | , , |
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| Format: | Journal article |
| Published: |
1993
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