Discount Pricing.

This paper investigates discount pricing, the common marketing practice whereby a price is listed as a discount from an earlier, or regular, price. We discuss two reasons why a discounted price - as opposed to a mearly low price - can make a rational consumer more willing to purchase the item. Fir...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों:	Armstrong, M, Chen, Y
स्वरूप:	Working paper
भाषा:	English
प्रकाशित:	Department of Economics (University of Oxford) 2013

Discount pricing द्वारा Armstrong, M, Chen, Y

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Journal article

Discount pricing द्वारा Armstrong, M, Chen, Y

प्रकाशित 2012

Working paper

Discount Pricing.

Discount pricing द्वारा Armstrong, M, Chen, Y

Discount pricing द्वारा Armstrong, M, Chen, Y

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