Discount Pricing.
This paper investigates discount pricing, the common marketing practice whereby a price is listed as a discount from an earlier, or regular, price. We discuss two reasons why a discounted price - as opposed to a mearly low price - can make a rational consumer more willing to purchase the item. Fir...
| المؤلفون الرئيسيون: | , |
|---|---|
| التنسيق: | Working paper |
| اللغة: | English |
| منشور في: |
Department of Economics (University of Oxford)
2013
|