How publishers are learning to create and distribute news on TikTok

This Reuters Institute report looks at how news publishers are taking their content onto TikTok as they look to engage young audiences. Around half (49%) of top news publishers are now regularly publishing content on TikTok – according to this research covering 44 markets, one of the first attempts...

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Bibliographic Details
Main Author: Newman, N
Format: Report
Language:English
Published: Reuters Institute for the Study of Journalism 2022

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