Forced ecosystems and digital stepchildren: reconfiguring advertising suppliers to realize disruptive social media technology

Forced ecosystems and digital stepchildren: reconfiguring advertising suppliers to realize disruptive social media technology

Research often examines disruption in the context of head-to-head competition between firms and technologies. In contrast, we examine the unique dynamics of disruptive technologies within supplier ecosystems. We do so through an inductive multiple case study set in the global advertising industry fr...

書誌詳細
主要な著者:	Ozcan, P, Hannah, D
フォーマット:	Internet publication
言語:	English
出版事項:	Institute for Operations Research and Management Sciences (INFORMS) 2020

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