| Crynodeb: | <p>In Western society, women are still socialised to manifest lower interest in political leadership roles compared to men (Lawless & Fox, 2010). Awareness-raising strategies are essential to combat the negative repercussions of a gendered political socialisation and increase diversity in political representation (Krook & Norris, 2014). Nevertheless, most of these strategies seem unfit to affect the political ambitions (i.e. interest for seeking political office) of women in the general population (Foos & Gilardi, 2020; Pruysers & Blais, 2018; 2019). This monograph aims to understand why these tools fail to produce desired results.</p>
<p>Specifically, this monograph begins with the identification of four attitudes associated with women’s political ambition that play an active role for the effect of awareness-raising strategies. Subsequently, this monograph includes the first systematic study of the link between attitudes towards women’s suitability for political leadership and their political ambition based on original survey data from a representative sample of the British women. To account for different views of gender equality as a politicized topic, the sorting effect of political ideology is observed.</p>
<p>Based on two online survey experiments on representative samples of British women, the second and third empirical chapters of this monograph investigate the mechanism through which emblematic awareness-raising strategies affect women’s political ambition. Specifically, the second empirical chapter observes that events exposing women to political role models determine heterogeneous effects on women’s attitudes and political ambitions based on the content discussed in the event. Further evidence about the sorting effect of political ideology are produced.</p>
<p>Studying recruitment initiatives, the third empirical chapter highlights the presence of backlashes against women’s political ambition produced by awareness-raising strategies. All in all, this monograph opens the way to a critical evaluation of the effect of these strategies on the interest in political leadership roles among women in the general population.</p>
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