Innovation Diffusion in Heterogeneous Populations: Contagion, Social Influence, and Social Learning.
New ideas, products, and practices take time to diffuse, a fact that is often attributed to some form of heterogeneity among potential adopters. This paper examines three broad classes of diffusion models -- contagion, social influence, and social learning -- and shows how to incorporate heterogenei...
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| Format: | Journal article |
| Language: | English |
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American Economic Association
2009
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