Strategy as Practice

This article maps the development of strategic thinking since the 1960s and identifies an emerging perspective on strategy as ‘practice’. The practice perspective on strategy focuses on strategists and strategizing, rather than organizations and strategies. Implications for practitioners, teachers a...

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Bibliographic Details
Main Author: Whittington, R
Format: Journal article
Published: 1996
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author Whittington, R
author_facet Whittington, R
author_sort Whittington, R
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description This article maps the development of strategic thinking since the 1960s and identifies an emerging perspective on strategy as ‘practice’. The practice perspective on strategy focuses on strategists and strategizing, rather than organizations and strategies. Implications for practitioners, teachers and researchers are developed.
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format Journal article
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institution University of Oxford
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publishDate 1996
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spelling oxford-uuid:a6613db3-9d98-45c6-8ff6-d42830ee03b72022-03-27T02:46:53ZStrategy as PracticeJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:a6613db3-9d98-45c6-8ff6-d42830ee03b7Saïd Business School - Eureka1996Whittington, RThis article maps the development of strategic thinking since the 1960s and identifies an emerging perspective on strategy as ‘practice’. The practice perspective on strategy focuses on strategists and strategizing, rather than organizations and strategies. Implications for practitioners, teachers and researchers are developed.
spellingShingle Whittington, R
Strategy as Practice
title Strategy as Practice
title_full Strategy as Practice
title_fullStr Strategy as Practice
title_full_unstemmed Strategy as Practice
title_short Strategy as Practice
title_sort strategy as practice
work_keys_str_mv AT whittingtonr strategyaspractice