Towards better models of externalities in sponsored search auctions
Sponsored Search Auctions (SSAs) arguably represent the problem at the intersection of computer science and economics with the deepest applications in real life. Within the realm of SSAs, the study of the effects that showing one ad has on the other ads, a.k.a. externalities in economics, is of utmo...
| Main Authors: | , , , |
|---|---|
| Format: | Conference item |
| Izdano: |
IOS Press
2016
|