Establishing boundary conditions for multiple design elements congruent with taste expectations
Over the past two decades, a burgeoning literature has demonstrated the robust associations that exist between visual elements (‘cues’) on product packaging in the food and beverage category and consumer expectations regarding the taste of a product. However, to date, little research has examined if...
| Main Authors: | , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Elsevier
2019
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