The New Marketing Myopia: Critical Perspectives on Theory and Research in Marketing
| Main Authors: | , , , |
|---|---|
| Format: | Journal article |
| Published: |
1994
|
| _version_ | 1826290440066826240 |
|---|---|
| author | Whittington, R Brownlie, D Saren, M Wensley, R |
| author_facet | Whittington, R Brownlie, D Saren, M Wensley, R |
| author_sort | Whittington, R |
| collection | OXFORD |
| description | |
| first_indexed | 2024-03-07T02:44:13Z |
| format | Journal article |
| id | oxford-uuid:ab7d73ea-d27b-47f1-8db4-5b68d666caed |
| institution | University of Oxford |
| last_indexed | 2024-03-07T02:44:13Z |
| publishDate | 1994 |
| record_format | dspace |
| spelling | oxford-uuid:ab7d73ea-d27b-47f1-8db4-5b68d666caed2022-03-27T03:22:11ZThe New Marketing Myopia: Critical Perspectives on Theory and Research in MarketingJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:ab7d73ea-d27b-47f1-8db4-5b68d666caedSaïd Business School - Eureka1994Whittington, RBrownlie, DSaren, MWensley, R |
| spellingShingle | Whittington, R Brownlie, D Saren, M Wensley, R The New Marketing Myopia: Critical Perspectives on Theory and Research in Marketing |
| title | The New Marketing Myopia: Critical Perspectives on Theory and Research in Marketing |
| title_full | The New Marketing Myopia: Critical Perspectives on Theory and Research in Marketing |
| title_fullStr | The New Marketing Myopia: Critical Perspectives on Theory and Research in Marketing |
| title_full_unstemmed | The New Marketing Myopia: Critical Perspectives on Theory and Research in Marketing |
| title_short | The New Marketing Myopia: Critical Perspectives on Theory and Research in Marketing |
| title_sort | new marketing myopia critical perspectives on theory and research in marketing |
| work_keys_str_mv | AT whittingtonr thenewmarketingmyopiacriticalperspectivesontheoryandresearchinmarketing AT brownlied thenewmarketingmyopiacriticalperspectivesontheoryandresearchinmarketing AT sarenm thenewmarketingmyopiacriticalperspectivesontheoryandresearchinmarketing AT wensleyr thenewmarketingmyopiacriticalperspectivesontheoryandresearchinmarketing AT whittingtonr newmarketingmyopiacriticalperspectivesontheoryandresearchinmarketing AT brownlied newmarketingmyopiacriticalperspectivesontheoryandresearchinmarketing AT sarenm newmarketingmyopiacriticalperspectivesontheoryandresearchinmarketing AT wensleyr newmarketingmyopiacriticalperspectivesontheoryandresearchinmarketing |