A View from the Top: The Impact of Market Share Dominance on Competitive Position
Examines the extreme form of market leadership known as market share dominance. Firstly, cites the advantages of market leadership and then goes on to discuss the case of market share dominance in the Thai imported Scotch whisky market, providing a detailed comparison of the marketing mix of the lea...
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Format: | Journal article |
Published: |
2002
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