APA (7th ed.) Citation

Thanassoulis, J., & Gill, D. (2010). The optimal marketing mix of posted prices, discounts and bargaining. University of Oxford.

Chicago Style (17th ed.) Citation

Thanassoulis, J., and D. Gill. The Optimal Marketing Mix of Posted Prices, Discounts and Bargaining. University of Oxford, 2010.

MLA (9th ed.) Citation

Thanassoulis, J., and D. Gill. The Optimal Marketing Mix of Posted Prices, Discounts and Bargaining. University of Oxford, 2010.

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