Cita APA (7a ed.)

Thanassoulis, J., & Gill, D. (2010). The optimal marketing mix of posted prices, discounts and bargaining. University of Oxford.

Cita Chicago Style (17a ed.)

Thanassoulis, J., y D. Gill. The Optimal Marketing Mix of Posted Prices, Discounts and Bargaining. University of Oxford, 2010.

Cita MLA (9a ed.)

Thanassoulis, J., y D. Gill. The Optimal Marketing Mix of Posted Prices, Discounts and Bargaining. University of Oxford, 2010.