Thanassoulis, J., & Gill, D. (2010). The optimal marketing mix of posted prices, discounts and bargaining. University of Oxford.
Chicago-viite (17. p.)Thanassoulis, J., ja D. Gill. The Optimal Marketing Mix of Posted Prices, Discounts and Bargaining. University of Oxford, 2010.
MLA-viite (9. p.)Thanassoulis, J., ja D. Gill. The Optimal Marketing Mix of Posted Prices, Discounts and Bargaining. University of Oxford, 2010.
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