Thanassoulis, J., & Gill, D. (2010). The optimal marketing mix of posted prices, discounts and bargaining. University of Oxford.
Citação norma ChicagoThanassoulis, J., and D. Gill. The Optimal Marketing Mix of Posted Prices, Discounts and Bargaining. University of Oxford, 2010.
Citação norma MLAThanassoulis, J., and D. Gill. The Optimal Marketing Mix of Posted Prices, Discounts and Bargaining. University of Oxford, 2010.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.