The optimal marketing mix of posted prices, discounts and bargaining
In many markets firms set posted prices which are potentially negotiable. We analyze the optimal marketing mix of pricing and bargaining when price takers buy at posted prices but bargainers attempt to negotiate discounts. The optimal bargaining strategy involves the firms offering bargainers rand...
| Päätekijät: | , |
|---|---|
| Aineistotyyppi: | Working paper |
| Julkaistu: |
University of Oxford
2010
|