The optimal marketing mix of posted prices, discounts and bargaining

The optimal marketing mix of posted prices, discounts and bargaining

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In many markets firms set posted prices which are potentially negotiable. We analyze the optimal marketing mix of pricing and bargaining when price takers buy at posted prices but bargainers attempt to negotiate discounts. The optimal bargaining strategy involves the firms offering bargainers rand...

書誌詳細
主要な著者:	Thanassoulis, J, Gill, D
フォーマット:	Working paper
出版事項:	University of Oxford 2010

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