Information about zoonotic disease risks reduces desire to own exotic pets among global consumers

Demand for exotic pets is a substantial driver of the illegal wildlife trade. Previous work has suggested that this demand could be reduced by conservation marketing messaging highlighting the potential consequences to individual purchasers, in the form of zoonotic disease risks, or legal ramificati...

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Bibliographic Details
Main Authors: Moorhouse, T, D'Cruze, N, Macdonald, D
Format: Journal article
Language:English
Published: Ecological Society of America 2021