Willingness to pay for eco-labeled food in forests: integrated view from South Korea

<jats:p>Due to global interest in the improvement of national income and quality of life, eco-labeled food (ELF) for sustainable consumption and personal healthcare has been increasing. This study aims to contribute to two research streams by examining the quality of ELF in forests (ELFF). Fir...

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Main Authors: Jo, J, Yang, J, Roh, T
Format: Journal article
Language:English
Published: MDPI 2019
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author Jo, J
Yang, J
Roh, T
author_facet Jo, J
Yang, J
Roh, T
author_sort Jo, J
collection OXFORD
description <jats:p>Due to global interest in the improvement of national income and quality of life, eco-labeled food (ELF) for sustainable consumption and personal healthcare has been increasing. This study aims to contribute to two research streams by examining the quality of ELF in forests (ELFF). First, this study intends to estimate the willingness to pay (WTP) of ELFF producers for the certification verified by the government-supported institution and investigate the difference in certification costs between the actual certificating authority and ELFF producers. Second, this study aims to figure out the perception mechanism of how consumers who would like to purchase ELFFs recognize the effect of enhanced certification. These efforts may contribute to the research on how to raise interest in the production of ELF-related products and sustainable consumption. To achieve the purpose of this study, we adopted contingent valuation methods (CVM) to measure WTPs using interview-based surveys with 40 ELF producers and ordinary least squares (OLS) regression to examine the effect of certification with 112 consumers who experienced ELF consumption. Results of this study provide theoretical and practical implications by looking at the relationship between ELF certification and sustainable consumption from a stakeholder's perspective. This study intends to expand the research field of ELF from agriculture to forestry products. It provides a basis for providing practical implications for policymakers who propose sustainable consumption.</jats:p>
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spelling oxford-uuid:b290e79b-3956-4049-afe7-ee9946d957442022-03-27T04:12:37ZWillingness to pay for eco-labeled food in forests: integrated view from South KoreaJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:b290e79b-3956-4049-afe7-ee9946d95744EnglishSymplectic Elements at OxfordMDPI2019Jo, JYang, JRoh, T<jats:p>Due to global interest in the improvement of national income and quality of life, eco-labeled food (ELF) for sustainable consumption and personal healthcare has been increasing. This study aims to contribute to two research streams by examining the quality of ELF in forests (ELFF). First, this study intends to estimate the willingness to pay (WTP) of ELFF producers for the certification verified by the government-supported institution and investigate the difference in certification costs between the actual certificating authority and ELFF producers. Second, this study aims to figure out the perception mechanism of how consumers who would like to purchase ELFFs recognize the effect of enhanced certification. These efforts may contribute to the research on how to raise interest in the production of ELF-related products and sustainable consumption. To achieve the purpose of this study, we adopted contingent valuation methods (CVM) to measure WTPs using interview-based surveys with 40 ELF producers and ordinary least squares (OLS) regression to examine the effect of certification with 112 consumers who experienced ELF consumption. Results of this study provide theoretical and practical implications by looking at the relationship between ELF certification and sustainable consumption from a stakeholder's perspective. This study intends to expand the research field of ELF from agriculture to forestry products. It provides a basis for providing practical implications for policymakers who propose sustainable consumption.</jats:p>
spellingShingle Jo, J
Yang, J
Roh, T
Willingness to pay for eco-labeled food in forests: integrated view from South Korea
title Willingness to pay for eco-labeled food in forests: integrated view from South Korea
title_full Willingness to pay for eco-labeled food in forests: integrated view from South Korea
title_fullStr Willingness to pay for eco-labeled food in forests: integrated view from South Korea
title_full_unstemmed Willingness to pay for eco-labeled food in forests: integrated view from South Korea
title_short Willingness to pay for eco-labeled food in forests: integrated view from South Korea
title_sort willingness to pay for eco labeled food in forests integrated view from south korea
work_keys_str_mv AT joj willingnesstopayforecolabeledfoodinforestsintegratedviewfromsouthkorea
AT yangj willingnesstopayforecolabeledfoodinforestsintegratedviewfromsouthkorea
AT roht willingnesstopayforecolabeledfoodinforestsintegratedviewfromsouthkorea