Nudging innovation across the firm: aligning culture with strategy
<p><strong>Purpose</strong> The purpose of this paper is to determine how and to what extent firms are using “environmental choice architecture” to “nudge” innovation across the organization. The Cultural Alignment Model was designed based on the concept that individual and collect...
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| Formato: | Journal article |
| Idioma: | English |
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Emerald
2020
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