Re-siting Corporate Responsibility: The Making of South Africa’s Avon Entrepreneurs
The bottom-of-the-pyramid (BOP) approach is championed as a way to deliver both corporate profits and poverty reduction. This article explores how “the poor“ are repurposed as the instruments of ethical capitalism through the archetypal BOP model—Avon Cosmetics. A harbinger of “compassionate capital...
| 主要な著者: | , |
|---|---|
| フォーマット: | Journal article |
| 出版事項: |
2011
|