Re-siting Corporate Responsibility: The Making of South Africa’s Avon Entrepreneurs
The bottom-of-the-pyramid (BOP) approach is championed as a way to deliver both corporate profits and poverty reduction. This article explores how “the poor“ are repurposed as the instruments of ethical capitalism through the archetypal BOP model—Avon Cosmetics. A harbinger of “compassionate capital...
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| Format: | Journal article |
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2011
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