Certification relics: entrepreneurship amidst discontinued certifications
We explore a key tension between certification and entrepreneurial entry. On the one hand, more stringent certifications may provide greater legitimacy. On the other hand, market entry may be facilitated by easing such standards. To reconcile this tension, we examine discontinued certifications. We...
| Main Authors: | , |
|---|---|
| Format: | Journal article |
| Language: | English |
| Published: |
INFORMS
2021
|