Multisensory brand search: How the meaning of sounds guides consumers' visual attention

Building on models of crossmodal attention, the present research proposes that brand search is inherently multisensory, in that the consumers' visual search for a specific brand can be facilitated by semantically related stimuli that are presented in another sensory modality. A series of 5 expe...

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Dades bibliogràfiques
Autors principals:	Knoeferle, K, Knoeferle, P, Velasco, C, Spence, C
Format:	Journal article
Idioma:	English
Publicat:	American Psychological Association 2016

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