Majority versus minority influence: The role of message processing in determining resistance to counter-persuasion

Majority versus minority influence: The role of message processing in determining resistance to counter-persuasion

Two experiments examined the extent to which attitudes changed following majority and minority influence are resistant to counter-persuasion. In both experiments participants' attitudes were measured after being exposed to two messages, delayed in time, which argued opposite positions (initial...

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Bibliografiske detaljer
Main Authors:	Martin, R, Hewstone, M, Martin, P
Format:	Journal article
Sprog:	English
Udgivet:	2008

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