| Summary: | <p>Disruptive innovations don’t just improve incrementally on what is already available, they offer something fundamentally new and different. By creating new value for consumers, disruptive innovations can shake up incumbent firms, markets, and regulations.</p>
<p>The SILCI project investigated potentially disruptive consumer innovations that could also help tackle climate change. SILCI researchers asked: Which potentially disruptive consumer innovations are also low carbon? What novel attributes do they offer users? How do they spread, and what role does social influence play in this diffusion process? What impact might their widespread adoption have on emissions?</p>
<p>Over the course of our project (2016-2021), the SILCI team answered these questions by collecting data from questionnaire surveys, market studies, interviews, focus groups, workshops, choice experiments, historical archives, and systematic literature review. We analysed these data using a range of methods including perceptual mapping, thematic coding, statistical models, simulation models, and scenario analysis.</p>
<p>Looking broadly across consumer innovations in energy, food, homes, and transport domains, we found good evidence of significant contributions to emission reductions and strong evidence of the pervasive importance of social influence. Looking deeply at particular consumer innovations such as carsharing, mobility-as-a-service, digital food hubs, and smart home technologies, we identified specific challenges as well as opportunities … for people, policy and the planet.</p>
<p>We’ve published and communicated our work through academic papers, reports, blogs, conference and seminar talks. These are all available for download from the Outputs page of this website.</p>
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