Trade Marks and Performance in UK Firms: Evidence of Schumpeterian Competition through Innovation.
This paper uses a novel data set of the trade mark activity of UK manufacturing and service sector firms to investigate whether applications for trade marks are suggestive of product innovation, improving the profitability and productivity of firms. Data on both trade (and service) marks sought via...
Principais autores: | Greenhalgh, C, Rogers, M |
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Formato: | Working paper |
Idioma: | English |
Publicado em: |
Department of Economics (University of Oxford)
2007
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