Influence of the color and size of the plate on the subjective ratings of, taste expectations concerning, and willingness‐to‐pay for, Asian noodles
Two experiments were designed to investigate the effect of plate color and plate size on taste expectations, subjective ratings of, and willingness‐to‐pay for, Asian noodles and Italian pastas. Chinese participants viewed photographs of these foods served on plates of different colors and sizes, rat...
| Main Authors: | , , , |
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| Formato: | Journal article |
| Publicado: |
Wiley
2018
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