Pressure and organisational change in the digital age
<p>News media organisations need to strategically adapt to environmental change in order to remain successful in the digital age. This study compares strategy transformations of three major Swiss with two successfully innovating UK legacy news organisations over the past decade. Analysis is ba...
المؤلف الرئيسي: | Lischka, J |
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التنسيق: | Working paper |
اللغة: | English |
منشور في: |
Reuters Institute for the Study of Journalism
2015
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الموضوعات: |
مواد مشابهة
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Journalism and PR: News, Media and Public Relations in the Digital Age
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