Colour-temperature correspondences: when reactions to thermal stimuli are influenced by colour

In our daily lives, information concerning temperature is often provided by means of colour cues, with red typically being associated with warm/hot, and blue with cold. While such correspondences have been known about for many years, they have primarily been studied using subjective report measures....

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Bibliographic Details
Main Authors: Ho, H, Van Doorn, G, Kawabe, T, Watanabe, J, Spence, C
Format: Journal article
Language:English
Published: Public Library of Science 2014