Investing in online video news: A cross-national analysis of news organizations' enterprising approach to digital media
Research on news organizations’ approach to digital media in the 1990s and 2000s generally found that most organizations adopted a defensive approach. Since then, both digital media and news organizations have continued to develop, and we cannot simply assume that the approach remains the same. In t...
| Main Authors: | , |
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| Format: | Journal article |
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Routledge
2017
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| _version_ | 1826295796810645504 |
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| author | Kalogeropoulos, A Nielsen, R |
| author_facet | Kalogeropoulos, A Nielsen, R |
| author_sort | Kalogeropoulos, A |
| collection | OXFORD |
| description | Research on news organizations’ approach to digital media in the 1990s and 2000s generally found that most organizations adopted a defensive approach. Since then, both digital media and news organizations have continued to develop, and we cannot simply assume that the approach remains the same. In this paper, we analyse how a purposive sample of 19 news organizations across three different countries approach online video news—chosen as a paradigmatic example of the current move towards a more mobile, platform-dominated, and video-enabled digital media environment. On the basis of semi-structured interviews with senior people across the sample, we argue that most news organizations today adopt a far more enterprising approach to digital media than that found in the 1990s and 2000s, and invest in what they see as promising opportunities in an uncertain environment. We find that decisions to invest in online video news are shaped primarily by a perception of what audiences want, what platforms like Facebook and Google/YouTube prioritize, and the prospect of lucrative video advertising. Editorial considerations seem marginal. The enterprising approach and the considerations behind it are broadly similar across the organizations and countries covered, with exceptions (some broadcasters and German news organizations). |
| first_indexed | 2024-03-07T04:06:34Z |
| format | Journal article |
| id | oxford-uuid:c65f5b0d-cf16-4954-97ae-e5b8ffb323ea |
| institution | University of Oxford |
| last_indexed | 2024-03-07T04:06:34Z |
| publishDate | 2017 |
| publisher | Routledge |
| record_format | dspace |
| spelling | oxford-uuid:c65f5b0d-cf16-4954-97ae-e5b8ffb323ea2022-03-27T06:37:35ZInvesting in online video news: A cross-national analysis of news organizations' enterprising approach to digital mediaJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:c65f5b0d-cf16-4954-97ae-e5b8ffb323eaSymplectic Elements at OxfordRoutledge2017Kalogeropoulos, ANielsen, RResearch on news organizations’ approach to digital media in the 1990s and 2000s generally found that most organizations adopted a defensive approach. Since then, both digital media and news organizations have continued to develop, and we cannot simply assume that the approach remains the same. In this paper, we analyse how a purposive sample of 19 news organizations across three different countries approach online video news—chosen as a paradigmatic example of the current move towards a more mobile, platform-dominated, and video-enabled digital media environment. On the basis of semi-structured interviews with senior people across the sample, we argue that most news organizations today adopt a far more enterprising approach to digital media than that found in the 1990s and 2000s, and invest in what they see as promising opportunities in an uncertain environment. We find that decisions to invest in online video news are shaped primarily by a perception of what audiences want, what platforms like Facebook and Google/YouTube prioritize, and the prospect of lucrative video advertising. Editorial considerations seem marginal. The enterprising approach and the considerations behind it are broadly similar across the organizations and countries covered, with exceptions (some broadcasters and German news organizations). |
| spellingShingle | Kalogeropoulos, A Nielsen, R Investing in online video news: A cross-national analysis of news organizations' enterprising approach to digital media |
| title | Investing in online video news: A cross-national analysis of news organizations' enterprising approach to digital media |
| title_full | Investing in online video news: A cross-national analysis of news organizations' enterprising approach to digital media |
| title_fullStr | Investing in online video news: A cross-national analysis of news organizations' enterprising approach to digital media |
| title_full_unstemmed | Investing in online video news: A cross-national analysis of news organizations' enterprising approach to digital media |
| title_short | Investing in online video news: A cross-national analysis of news organizations' enterprising approach to digital media |
| title_sort | investing in online video news a cross national analysis of news organizations enterprising approach to digital media |
| work_keys_str_mv | AT kalogeropoulosa investinginonlinevideonewsacrossnationalanalysisofnewsorganizationsenterprisingapproachtodigitalmedia AT nielsenr investinginonlinevideonewsacrossnationalanalysisofnewsorganizationsenterprisingapproachtodigitalmedia |