Demographic inequalities in digital spaces in China: The case of Weibo
We provide the first systematic, large-scale exploration of user counts by age, gender, and location on Weibo, the world's largest microblogging platform, using data from its advertising platform. Digital platforms potentially give access to information, economic opportunities, and social parti...
| Main Authors: | , , , , |
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| Format: | Conference item |
| Language: | English |
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Association for the Advancement of Artificial Intelligence
2023
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| _version_ | 1826310124007849984 |
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| author | Qian, W Hexel, O Zagheni, E Kashyap, R Weber, I |
| author_facet | Qian, W Hexel, O Zagheni, E Kashyap, R Weber, I |
| author_sort | Qian, W |
| collection | OXFORD |
| description | We provide the first systematic, large-scale exploration of user counts by age, gender, and location on Weibo, the world's largest microblogging platform, using data from its advertising platform. Digital platforms potentially give access to information, economic opportunities, and social participation to underserved groups, and can be used for information dissemination during emergency situations and humanitarian response. The trace data that they produce is potentially more timely, of higher spatial or temporal resolution, and available for difficult-to-reach populations, than data from traditional sources. Whether this potential is fully realized however depends on who actually participates in these online spaces. We contribute to a growing body of research investigating the demographic characteristics of social media platforms, and on the population generalizability of digital trace data in non-Western, non-English-language contexts. We show that Weibo users are disproportionately young, female, and urban. Use of Weibo is higher in areas that are more economically prosperous and with a more educated population. |
| first_indexed | 2024-03-07T07:46:00Z |
| format | Conference item |
| id | oxford-uuid:cc51cf23-9eb5-469d-971e-fa0a89f16435 |
| institution | University of Oxford |
| language | English |
| last_indexed | 2024-03-07T07:46:00Z |
| publishDate | 2023 |
| publisher | Association for the Advancement of Artificial Intelligence |
| record_format | dspace |
| spelling | oxford-uuid:cc51cf23-9eb5-469d-971e-fa0a89f164352023-06-06T15:50:32ZDemographic inequalities in digital spaces in China: The case of WeiboConference itemhttp://purl.org/coar/resource_type/c_5794uuid:cc51cf23-9eb5-469d-971e-fa0a89f16435EnglishSymplectic ElementsAssociation for the Advancement of Artificial Intelligence2023Qian, WHexel, OZagheni, EKashyap, RWeber, IWe provide the first systematic, large-scale exploration of user counts by age, gender, and location on Weibo, the world's largest microblogging platform, using data from its advertising platform. Digital platforms potentially give access to information, economic opportunities, and social participation to underserved groups, and can be used for information dissemination during emergency situations and humanitarian response. The trace data that they produce is potentially more timely, of higher spatial or temporal resolution, and available for difficult-to-reach populations, than data from traditional sources. Whether this potential is fully realized however depends on who actually participates in these online spaces. We contribute to a growing body of research investigating the demographic characteristics of social media platforms, and on the population generalizability of digital trace data in non-Western, non-English-language contexts. We show that Weibo users are disproportionately young, female, and urban. Use of Weibo is higher in areas that are more economically prosperous and with a more educated population. |
| spellingShingle | Qian, W Hexel, O Zagheni, E Kashyap, R Weber, I Demographic inequalities in digital spaces in China: The case of Weibo |
| title | Demographic inequalities in digital spaces in China: The case of Weibo |
| title_full | Demographic inequalities in digital spaces in China: The case of Weibo |
| title_fullStr | Demographic inequalities in digital spaces in China: The case of Weibo |
| title_full_unstemmed | Demographic inequalities in digital spaces in China: The case of Weibo |
| title_short | Demographic inequalities in digital spaces in China: The case of Weibo |
| title_sort | demographic inequalities in digital spaces in china the case of weibo |
| work_keys_str_mv | AT qianw demographicinequalitiesindigitalspacesinchinathecaseofweibo AT hexelo demographicinequalitiesindigitalspacesinchinathecaseofweibo AT zaghenie demographicinequalitiesindigitalspacesinchinathecaseofweibo AT kashyapr demographicinequalitiesindigitalspacesinchinathecaseofweibo AT weberi demographicinequalitiesindigitalspacesinchinathecaseofweibo |