Using crossmodal correspondences as a tool in wine communication
<p><strong>Introduction:</strong> This research investigates consumer acceptance of alternative methods for communicating information about wine, focusing on the alignment between sensory attributes and consumer expectations.</p> <p><strong>Methods:</s...
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| Format: | Journal article |
| Sprache: | English |
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Frontiers Media
2023
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| Zusammenfassung: | <p><strong>Introduction:</strong> This research investigates consumer acceptance of alternative methods for communicating information about wine, focusing on the alignment between sensory attributes and consumer expectations.</p>
<p><strong>Methods:</strong> A survey was administered to wine enthusiasts to assess their attitudes toward crossmodal communication.</p>
<p><strong>Results:</strong> The findings reveal significant associations between consumer behaviors and acceptance of alternative communication methods, highlighting the emerging field of crossmodal correspondences.</p>
<p><strong>Discussion:</strong> These results suggest that leveraging crossmodal correspondences can enhance the match between a product’s sensory qualities and consumer expectations, potentially reducing wine wastage resulting from unmet consumer preferences. These findings have implications for improving communication strategies in the wine industry and enhancing consumer experiences.</p> |
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