Using crossmodal correspondences as a tool in wine communication
<p><strong>Introduction:</strong> This research investigates consumer acceptance of alternative methods for communicating information about wine, focusing on the alignment between sensory attributes and consumer expectations.</p> <p><strong>Methods:</s...
| 主要な著者: | , , |
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| フォーマット: | Journal article |
| 言語: | English |
| 出版事項: |
Frontiers Media
2023
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| _version_ | 1826311259862073344 |
|---|---|
| author | Crichton-Fock, A Spence, C Pettersson, N |
| author_facet | Crichton-Fock, A Spence, C Pettersson, N |
| author_sort | Crichton-Fock, A |
| collection | OXFORD |
| description | <p><strong>Introduction:</strong> This research investigates consumer acceptance of alternative methods for communicating information about wine, focusing on the alignment between sensory attributes and consumer expectations.</p>
<p><strong>Methods:</strong> A survey was administered to wine enthusiasts to assess their attitudes toward crossmodal communication.</p>
<p><strong>Results:</strong> The findings reveal significant associations between consumer behaviors and acceptance of alternative communication methods, highlighting the emerging field of crossmodal correspondences.</p>
<p><strong>Discussion:</strong> These results suggest that leveraging crossmodal correspondences can enhance the match between a product’s sensory qualities and consumer expectations, potentially reducing wine wastage resulting from unmet consumer preferences. These findings have implications for improving communication strategies in the wine industry and enhancing consumer experiences.</p> |
| first_indexed | 2024-03-07T08:05:41Z |
| format | Journal article |
| id | oxford-uuid:cceeb8f6-46d0-4f20-ac6a-03f5771544d0 |
| institution | University of Oxford |
| language | English |
| last_indexed | 2024-03-07T08:05:41Z |
| publishDate | 2023 |
| publisher | Frontiers Media |
| record_format | dspace |
| spelling | oxford-uuid:cceeb8f6-46d0-4f20-ac6a-03f5771544d02023-10-27T09:42:07ZUsing crossmodal correspondences as a tool in wine communicationJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:cceeb8f6-46d0-4f20-ac6a-03f5771544d0EnglishSymplectic ElementsFrontiers Media2023Crichton-Fock, ASpence, CPettersson, N<p><strong>Introduction:</strong> This research investigates consumer acceptance of alternative methods for communicating information about wine, focusing on the alignment between sensory attributes and consumer expectations.</p> <p><strong>Methods:</strong> A survey was administered to wine enthusiasts to assess their attitudes toward crossmodal communication.</p> <p><strong>Results:</strong> The findings reveal significant associations between consumer behaviors and acceptance of alternative communication methods, highlighting the emerging field of crossmodal correspondences.</p> <p><strong>Discussion:</strong> These results suggest that leveraging crossmodal correspondences can enhance the match between a product’s sensory qualities and consumer expectations, potentially reducing wine wastage resulting from unmet consumer preferences. These findings have implications for improving communication strategies in the wine industry and enhancing consumer experiences.</p> |
| spellingShingle | Crichton-Fock, A Spence, C Pettersson, N Using crossmodal correspondences as a tool in wine communication |
| title | Using crossmodal correspondences as a tool in wine communication |
| title_full | Using crossmodal correspondences as a tool in wine communication |
| title_fullStr | Using crossmodal correspondences as a tool in wine communication |
| title_full_unstemmed | Using crossmodal correspondences as a tool in wine communication |
| title_short | Using crossmodal correspondences as a tool in wine communication |
| title_sort | using crossmodal correspondences as a tool in wine communication |
| work_keys_str_mv | AT crichtonfocka usingcrossmodalcorrespondencesasatoolinwinecommunication AT spencec usingcrossmodalcorrespondencesasatoolinwinecommunication AT petterssonn usingcrossmodalcorrespondencesasatoolinwinecommunication |