| Summary: | The world has seen ample research focusing on the topic of energy efficiency and how consumers can reduce their energy consumption, and in the 1990s researchers introduced yet more energy topics to consider: sustainability, climate change, environmental impact, consumer behaviour, and the promotion of sustainable consumption via methods such as recycling, energy efficiency, and conservation. However, Saudi Arabia sees the situation differently, and has done so historically. One of the problems often cited by Saudis engaging with energy efficiency issues is the lack of understanding of the concept of sustainability. The Arabic word Istidaama has only been applied in this context in Saudi Arabia in recent years, and the concept of using energy more efficiently is both new and vague. It has been argued that whilst most developed countries are starting to increase consumer awareness about energy efficiency, people in Saudi Arabia still believe that their country floats on a river of oil.
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