A scoping review of celebrity endorsement in environmental campaigns and evidence for its effectiveness
The use of celebrities in marketing campaigns is widespread globally, including in environmental conservation. Celebrity endorsements are pervasive, but there is limited evidence of their effectiveness. We conducted a review of celebrity‐endorsed environmental campaigns. We report on the extent to w...
| Main Authors: | , , , , , , , , , , , , |
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| Formato: | Journal article |
| Idioma: | English |
| Publicado em: |
Wiley
2020
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