Assessing the role of color cues and people's beliefs about color-flavor associations on the discrimination of the flavor of sugar-coated chocolates.

Assessing the role of color cues and people's beliefs about color-flavor associations on the discrimination of the flavor of sugar-coated chocolates.

We report 2 experiments designed to investigate the effect of people's prior beliefs concerning specific color-flavor associations on their ability to discriminate the flavor of colored sugar-coated chocolate sweets. The participants in our study judged whether pairs of Smarties had the same fl...

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Bibliografiske detaljer
Main Authors:	Levitan, C, Zampini, M, Li, R, Spence, C
Format:	Journal article
Sprog:	English
Udgivet:	2008

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