Changing the influence of portion size on consumer behavior via imagined consumption
A portion of food is usually considered as the norm for consumption. Due to the portion size effect, people tend to eat more when they are served a larger, as opposed to a smaller, portion. Here, spontaneous simulations of the experience of eating a portion of food by consumers (i.e., simulated eati...
| Main Authors: | , , , , |
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| Format: | Journal article |
| Published: |
Elsevier
2017
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