Cyber warranties: market fix or marketing trick?
The market for information security products is plagued by information asymmetry, dysfunctional brand reputation and principal-agent problems. Mechanisms to address the resulting market for lemons include certification schemes, liability laws, and information disclosure. Unfortunately there has been...
Main Authors: | Woods, D, Moore, T |
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Format: | Journal article |
Language: | English |
Published: |
Association for Computing Machinery
2020
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