Neuroscience-inspired design: from academic neuromarketing to commercially relevant research
Companies and organizations the world over wish to understand, predict, and ultimately change the behavior of those whom they interact with, advise, or else provide services for: be it the accident-prone driver out on the roads, the shopper bombarded by a myriad of alternative products on the superm...
| Tác giả chính: | |
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| Định dạng: | Journal article |
| Được phát hành: |
SAGE Publications
2016
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| _version_ | 1826299134080974848 |
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| author | Spence, C |
| author_facet | Spence, C |
| author_sort | Spence, C |
| collection | OXFORD |
| description | Companies and organizations the world over wish to understand, predict, and ultimately change the behavior of those whom they interact with, advise, or else provide services for: be it the accident-prone driver out on the roads, the shopper bombarded by a myriad of alternative products on the supermarket shelf, or the growing proportion of the population who are clinically obese. The hope is that by understanding more about the mind, using recent advances in neuroscience, more effective interventions can be designed. But just what insights can a neuroscience-inspired approach offer over-and-above more traditional, not to mention contemporary, behavioral methods? This article focuses on three key areas: neuroergonomics, neuromarketing, and neurogastronomy. The utility of the neuroscience-inspired approach is illustrated with a number of concrete real-world examples. Practical challenges with commercial neuromarketing research, including the cost, timing, ethics/legality and access to scanners (in certain countries), and the limited ecological validity of the situations in which people are typically tested are also discussed. This commentary highlights a number of the key challenges associated with translating academic neuroscience research into commercial neuromarketing applications. |
| first_indexed | 2024-03-07T04:57:18Z |
| format | Journal article |
| id | oxford-uuid:d70b3d7f-ed1c-4e03-a87b-8ac9d0a8c5d1 |
| institution | University of Oxford |
| last_indexed | 2024-03-07T04:57:18Z |
| publishDate | 2016 |
| publisher | SAGE Publications |
| record_format | dspace |
| spelling | oxford-uuid:d70b3d7f-ed1c-4e03-a87b-8ac9d0a8c5d12022-03-27T08:38:07ZNeuroscience-inspired design: from academic neuromarketing to commercially relevant researchJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:d70b3d7f-ed1c-4e03-a87b-8ac9d0a8c5d1Symplectic Elements at OxfordSAGE Publications2016Spence, CCompanies and organizations the world over wish to understand, predict, and ultimately change the behavior of those whom they interact with, advise, or else provide services for: be it the accident-prone driver out on the roads, the shopper bombarded by a myriad of alternative products on the supermarket shelf, or the growing proportion of the population who are clinically obese. The hope is that by understanding more about the mind, using recent advances in neuroscience, more effective interventions can be designed. But just what insights can a neuroscience-inspired approach offer over-and-above more traditional, not to mention contemporary, behavioral methods? This article focuses on three key areas: neuroergonomics, neuromarketing, and neurogastronomy. The utility of the neuroscience-inspired approach is illustrated with a number of concrete real-world examples. Practical challenges with commercial neuromarketing research, including the cost, timing, ethics/legality and access to scanners (in certain countries), and the limited ecological validity of the situations in which people are typically tested are also discussed. This commentary highlights a number of the key challenges associated with translating academic neuroscience research into commercial neuromarketing applications. |
| spellingShingle | Spence, C Neuroscience-inspired design: from academic neuromarketing to commercially relevant research |
| title | Neuroscience-inspired design: from academic neuromarketing to commercially relevant research |
| title_full | Neuroscience-inspired design: from academic neuromarketing to commercially relevant research |
| title_fullStr | Neuroscience-inspired design: from academic neuromarketing to commercially relevant research |
| title_full_unstemmed | Neuroscience-inspired design: from academic neuromarketing to commercially relevant research |
| title_short | Neuroscience-inspired design: from academic neuromarketing to commercially relevant research |
| title_sort | neuroscience inspired design from academic neuromarketing to commercially relevant research |
| work_keys_str_mv | AT spencec neuroscienceinspireddesignfromacademicneuromarketingtocommerciallyrelevantresearch |