Neuroscience-inspired design: from academic neuromarketing to commercially relevant research
Companies and organizations the world over wish to understand, predict, and ultimately change the behavior of those whom they interact with, advise, or else provide services for: be it the accident-prone driver out on the roads, the shopper bombarded by a myriad of alternative products on the superm...
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| Formaat: | Journal article |
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SAGE Publications
2016
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