How digital remix and fan culture helped the Lego comeback
<jats:p>The LEGO Movie, the highest-grossing animation film of 2014, surprised and impressed children, adults, and critics worldwide. The film's transfranchisal approach and its clever merchandising helped the Lego Group become the world's biggest toymaker in the following year. In o...
| Main Authors: | , |
|---|---|
| Format: | Journal article |
| Izdano: |
Organization for Transformative Works
2017
|