Retail Atmospherics and In-Store Nonverbal Cues: An Introduction

Retail Atmospherics and In-Store Nonverbal Cues: An Introduction

Customers' in-store experiences are having a profound impact on their shopping behavior. In this special issue, two key variables are highlighted: the retail environment and role of nonverbal cues. The eight papers in this special issue present numerous cutting edge issues in these two research...

書誌詳細
主要な著者:	Grewal, D, Roggeveen, A, Puccinelli, N, Spence, C
フォーマット:	Journal article
言語:	English
出版事項:	Wiley-Liss Inc. 2014

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