Advertising as orchestration: papers on attuning cognition and history in the study of persuasion
<p>The understanding of the brain that has emerged in the past two decades of research posits cognition as the orchestration of multiple processes that are shaped through the accumulation of material experience. Key cognitive skills such as theory of mind and conceptual blending can now illumi...
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| Format: | Thesis |
| Language: | English |
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2018
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