The dynamics of innovation contests using firm-hosted communities

<p>Firms pursuing an open innovation strategy have increasingly turned to individuals as sources of new ideas. Two main approaches are often highlighted. First, firms can use online innovation contests, where individuals submit ideas in competition for a prize. Second, firms can use firm-hoste...

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Podrobná bibliografie
Hlavní autor: Langner, BF
Další autoři: Seidel, V
Médium: Diplomová práce
Jazyk:English
Vydáno: 2013
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