The dynamics of innovation contests using firm-hosted communities

<p>Firms pursuing an open innovation strategy have increasingly turned to individuals as sources of new ideas. Two main approaches are often highlighted. First, firms can use online innovation contests, where individuals submit ideas in competition for a prize. Second, firms can use firm-hoste...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Langner, BF
مؤلفون آخرون: Seidel, V
التنسيق: أطروحة
اللغة:English
منشور في: 2013
الموضوعات: